In 1986, a company named CheckRobot. They claimed to reduce long lines, human interaction, make checkout lanes faster and reduce labor costs. These self-checkouts reduced cashier costs by 60%, and grocery stores saved a lot of money.
But in 1987, Donald F. Dufek, then the group vice president for The Kroger Co., : “In reality, it takes the consumer longer to do her own checkout, but the individual perceives it is faster, because she’s doing it herself.”
A 2021 poll showed that of customers have experienced failures when using a self-checkout; however, another poll revealed 85% of customers “strongly believe that they are typically faster” — but they’re not.
But in 1987, Donald F. Dufek, then the group vice president for The Kroger Co., : “In reality, it takes the consumer longer to do her own checkout, but the individual perceives it is faster, because she’s doing it herself.”
A 2021 poll showed that of customers have experienced failures when using a self-checkout; however, another poll revealed 85% of customers “strongly believe that they are typically faster” — but they’re not.