So in 2022, Chouinard and his family decided to transfer their ownership in Patagonia to a trust and a nonprofit organization that ensured the company’s $100 million a year in profits were used to combat climate change and protect undeveloped land.
“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” Chouinard told at the time of the announcement. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.”
“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” Chouinard told at the time of the announcement. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.”
