World's second largest automaker makes dramatic move as it stops all US car imports

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Volkswagen is holding 37,000 cars at US ports amid tariff turmoil.

Audi, the luxury arm of the world's second largest global automaker, has confirmed it's in a high-stakes holding pattern triggered by President Donald
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.

The affected cars arrived in the U.S. the same day Trump announced the sweeping levies. Now, they sit idle as VW considers its next move. Executives are thought to be hoping for either a presidential U-turn or a chance to negotiate a lower rate.

It's the latest shot across the bow from VW. The German automaker will begin adding a new 'import fee' to vehicle stickers to show customers exactly how much tariffs are inflating prices — widely seen as a swipe at Trump.

The fee will appear alongside standard charges like tax and extras for features such as heated seats or Apple CarPlay.

The new
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will sit alongside amounts for other items like tax, and costs of features like heated seats and Carplay.

VW's decision to hold shipments underscores the ripple effect hitting the global auto market. But Audi stands directly in the crosshairs of Trump's tariffs.

The luxury brand's top seller, the Q5 SUV, has a final assembly plant in Mexico and nearly every other car in the luxury brand's lineup ships from Europe, making its entire lineup tariff-eligible.

In a statement to DailyMail.com, the company spoke out against the tariffs and said ti hoped Trump would step up to the negotiating table to rid the tax.

A Volkswagen spokesperson said consumers won't see an immediate impact. The company currently has about 37,000 vehicles in US inventory, enough to keep dealerships stocked for roughly two months.

'We share the
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that US tariffs and any counter-tariffs will have negative consequences for growth and prosperity in the US and other economic areas,' a VW spokesperson told DailyMail.com.

'The entire automotive industry, global supply chains and companies as well as customers will have to bear the negative consequences.'

President Trump has long held that tariffs would motivate companies to invest in American manufacturing. But VW said the taxes threaten its US-based business model.

The spokesperson pointed out that VW invested more than $14 billion in US manufacturing plants and employs thousands of factoryworkers. The company has one gigantic factory in Chattanooga, Tennessee, where it produced the mid-size Atlas and Atlas Cross SUVs and the electric ID. 4.

Despite the US factory, VW remains is one of the most exposed automakers in the US because it produces a majority of its US-sold cars in Germany and Mexico.

'We communicate to our dealer body about all aspects of the business, and we want to be very transparent about navigating through this time of uncertainty,' Volkswagen sources said.

'The messaging can change daily, based on circumstances. We have our dealers and customers best interest at heart, and once we have quantified the impact on the business we will share our strategy with our dealers.'

Daily Mail readers seemed non-plussed about the car company's sticker warning.

'Do as you please,' one commenter wrote in response to the German brand.

'No one I know with one plans on buying another one.'

But VW just recorded 15 percent growth in sales in the US in 2024, reaching over 4 percent of the US automotive marketshare.

Manufacturers are scrambling to calculate how deeply the duties will cut into their bottom lines, dealer inventories, and long-term production plans.

Last week, Stellantis — the maker of Jeep, Dodge, Ram, and Chrysler — announced it would
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in multiple factories as it worked through its tariff response.

Ford, which had a higher-than-average build-up of vehicles on its lot, said it was offering employee discounts to shoppers. GM is
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of its high-cost pickups.

Toyota said it would pay for new parts distribution systems in the US but hasn't commented on pricing changes. Mercedes-Benz said it wouldn't change vehicle prices in April.

Land Rover
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to the US.

Meanwhile, President Trump has
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laid out by other countries.

But as global government leaders call the President to urge changes to the tax policy, they are facing a difference in reality.

'They charge us 39 percent, we're going to charge 20 percent,' President Trump said about European countries when launching his reciprocal tariff policy.

'So we're charging them essentially half.'

Most countries don't agree on Trump's numbers.

The World Trade Organisation estimates the overall tariff rate imposed on US products from the EU is slightly higher at 4.8 percent.

The block reported around $3 billion in tariff revenue from US goods in 2023. Meanwhile, America recorded $7 billion.
 

Frood

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Germany is in no position to FAFO.

They either play ball fairly or lose market share in the US. Plenty of other nations eager to fill the void.
 
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Jack

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Germany is in no position to FAFO.

They either play ball fairly or lose market share in the US. Plenty of other nations eager to fill the void.
Not a chance. That's not only not how it works, that's not how it's going to work.

Australians talking about American economics.

Baaahahahahahahaha.
 

Frood

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Not a chance. That's not only not how it works, that's not how it's going to work.

Australians talking about American economics.

Baaahahahahahahaha.

As someone who spent a decade in an OEM automotive business, it's exactly how it works.

Manufacturers will move back to the US if their current operational plants are in countries dragging their feet.
 

Frood

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Or just stop selling cars in USA.

Either option works.


The North American market is too lucrative for the established manufacturers. They might scale back ranges though and smaller companies move to fill the void.
 
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Jack

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How long does it take to build a factory on your planet?
It's pretty funny to hear all these people who USED to live here or DON'T live here continue to lecture us.

As if we were actually listening to them.
 

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It's pretty funny to hear all these people who USED to live here or DON'T live here continue to lecture us.

As if we were actually listening to them.

You don't understand how the business works. Multinationals will find safe haven for profit sake. They do it every day.
 

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As someone who spent a decade in an OEM automotive business, it's exactly how it works.

Manufacturers will move back to the US if their current operational plants are in countries dragging their feet.
Mericans don’t want Merican cars.
 
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”I washed cars at dealership for a couple months, so I understand reciprocal tariffs!”
It was interesting watching the markets today. Powell was able to restore calm somewhat.

Grateful that aspect of government remains independent and will not yield to the likes of Trump.
 
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Jack

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If Mr. Trump implements his plans, U.S. tariffs on imports from China would reach a combined 104%. The new taxes would be on top of 20% tariffs aimed at spurring China to crack down on fentanyl trafficking and his separate 34% tariffs announced last week.

Last year, the U.S. imported about $439 billion worth of goods from China, ranging from Apple iPhones to clothing, according to
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from the U.S. Trade Representative.

Excluding the threat of an added 50% levy on Chinese imports, American consumers could face higher costs of about $3,789 per year due to the previously announced tariffs, according to an
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from the Yale Budget Lab.
 

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If Mr. Trump implements his plans, U.S. tariffs on imports from China would reach a combined 104%. The new taxes would be on top of 20% tariffs aimed at spurring China to crack down on fentanyl trafficking and his separate 34% tariffs announced last week.

Last year, the U.S. imported about $439 billion worth of goods from China, ranging from Apple iPhones to clothing, according to
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from the U.S. Trade Representative.

Excluding the threat of an added 50% levy on Chinese imports, American consumers could face higher costs of about $3,789 per year due to the previously announced tariffs, according to an
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from the Yale Budget Lab.
Let’s not forget Trump’s had much of their merch made in China, because hypocrisy is the trumptard way
 

Frood

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If wishes were horses....

We had plenty of component businesses shift from Asian nation to Asian nation, or to SA/back regularly just because of tax breaks and manpower costs. They'd do it very quickly getting their lines packed and shipped after 3PL'ng support stock. It's phenomenally fast.

If countries try to play hard ball for too long, the decisions will be made to move to havens and not even the governments reversing course will stop the exoduses.
 

The Prowler

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And component manufacturers relocate to the US or in a tariff neutral country.

Canada does a lot of component manufacturing....especially in my area around Guelph, Ontario.

I heard on the news that USA was not going to tariff car parts, just assembled cars/trucks. I have not researched it, though.
 
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Jack

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We had plenty of component businesses shift from Asian nation to Asian nation, or to SA/back regularly just because of tax breaks and manpower costs. They'd do it very quickly getting their lines packed and shipped after 3PL'ng support stock. It's phenomenally fast.

If countries try to play hard ball for too long, the decisions will be made to move to havens and not even the governments reversing course will stop the exoduses.
Frood, no one is coming to America to build plants to avoid these tarriffs.

Wishful thinking at its best. That's not how it works.

In the
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, labor costs are significantly lower in Mexico than in the United States, with hourly wages in Mexico typically ranging from $2 to $6, while U.S. manufacturing wages can exceed $20 per hour.
 

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Frood, no one is coming to America to build plants to avoid these tarriffs.

Wishful thinking at its best. That's not how it works.

In the
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, labor costs are significantly lower in Mexico than in the United States, with hourly wages in Mexico typically ranging from $2 to $6, while U.S. manufacturing wages can exceed $20 per hour.

They're already doing it, bud.

Global supply chains cost too. Centralizing will offset increased labour costs.

There will be teething issues but you all went through the pandemic... you'll cope and make due for a bit.
 
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Jack

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They're already doing it, bud.

Global supply chains cost too. Centralizing will offset increased labour costs.

There will be teething issues but you all went through the pandemic... you'll cope and make due for a bit.
LOL in 2028. The Honda move started three years ago and still wont be in op for another three years.

Do try again. Like Admin asked, How long does it take to build a new factory in the US?
 

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LOL in 2028. The Honda move started three years ago and still wont be in op for another three years.

Do try again. Like Admin asked, How long does it take to build a new factory in the US?

Depends on what it is and whether it was previously built in the US (ie if the disused plant remains in possession which is often the case as they're mothballed rather than sold).

Major plants from scratch 1-2 years... maybe sooner with a rush order... refitting...months, depending on ship transit times and fabrication techs availability.

Lean manufacturing is very modular. It transports relatively well.