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Coca-Cola said it will require diversity among law firms who bill it for work in the United States — and reduce payments if they don’t comply.
The Atlanta-based beverage giant’s general counsel, a recent hire from the top ranks of Ford, disclosed the changes in a letter Thursday to law firms the company uses.
“Quite simply, we are no longer interested in discussing motivations, programs, or excuses for little to no progress – it’s the results that we are demanding and will measure going forward,” Bradley Gayton wrote.
Coke said it will require quarterly reporting about the makeup of legal teams that do work for it and self identify as American Indian, Alaska Native, Asian, Black, women, Hispanic/Latinx, LGBTQ+, Native Hawaiian, Pacific Islander or persons with disabilities. For those working on new matters for Coke, “at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.”
It said the percentages, which are roughly equal to those of the U.S. population overall, will be adjusted over time to eventually hit at least 50% of billed time coming from diverse attorneys, with half from Black attorneys.
Firms that fail to meet the targets will be docked 30% of their fees, and those who continue to come up short may no longer be considered for Coke work.
Dumb asses at coke looking to ramrod placement of people in jobs even if they arent qualified or even if they dont want those jobs.
Get woke, go broke coke!
