Objectively. But overusing a word can eventually wear the meaning off of it and make disincline the affected person to use it, even creating a mild aversion to it. The brain gets 'tired of' the word.
Like saying 'Tomato' 100 times, then somebody asks, "Hey, you want a tomato?" and at first you go, "A what?" then "Uhhh, no... no, thanks..."
Star Trek: The Nigger Picture
Star Trek II: The Niggers Of Khan
Star Trek III: The Search For Niggers
Star Trek IV: The Niggers Home
Star Trek V: The Final Niggers
Star Trek VI: The Undiscovered Niggers
Star Trek VII: Niggerations
Star Trek VIII: First Niggers
Star Trek IX: Nigsurrection
Star Trek X: Niggesis